Fast results. Full transparency.

Tract Agency delivers trusted and proven marketing advisory and consulting services to empower and strengthen business of all sizes to exceed their objectives. Our results-focused approach helps businesses thrive in today’s highly competitive, increasingly disruptive market.

We partner with a select group of clients, including funded startups, venture funds, and enterprise teams seeking CMO-level strategic insights coupled with hands-on execution to deliver measurable results. Unlike our competitors, we cap our client list to deliver the highest quality customer service and better results.

Hire us

The TRACTION Model℠

Step 1

Opportunity assessment

Assess your current challenges and performance vs industry benchmarks to identify opportunities, roadblocks, and quick-wins.

Step 2

Define scope & goals

Work with your team to prioritize and define challenging yet achievable goals, then scope partnership model.

Step 3

Deliver custom roadmap

Deliver a results-driven roadmap to help your team to achieve accelerated results while building long-term growth and value.

Step 4

Ongoing check-ins

Ongoing, regular check-ins to calibrate and iterate based on results and/or roadblocks to increase efficacy and efficiency over time.

Leadership Team

Our success is driven by experienced senior marketers who uphold our values & relentless drive to achieve successful outcomes for our clients.

Tiffany Cotter
Co-founder & Principal

Tiffany is a results-driven and customer-centric marketing leader and advisor with more than 20 years’ experience accelerating revenue growth across the full customer and product lifecycles at small to large companies—including Amazon, Atlassian & JLL Technologies.

She has a reputation for leveraging data and technology to increase market share + ROI, solve complex business problems, and improve under-performing areas while implementing scalable, repeatable solutions.

Industry expertise:

SaaS and developer marketing
Enterprise software
eCommerce and marketplaces

Laura Kelso
Co-founder & Principal

Brand & Messaging | Content Marketing | PR & Media | Speaker

Laura is drawn to a challenge: translating complex tech for a broader audience, digging deep to understand customer problem, and breaking into new and emerging categories.

She’s a startup advisor who has announced more than a 100 funding rounds and product launches, closed millions of dollars in venture funding, and successfully re-positioned companies of all sizes as category leaders through comprehensive brand and content strategies.

Industry expertise:

SaaS and developer marketing
Real estate technology
Venture capital

Our values

Our values are reflected in our day-to-day interactions and serve as guiding principles as we strive to deliver a smarter marketing agency model.

Results obsessed

Real, demonstrable results are what we live for, which we pursue with relentless creativity, drive, and passion. Good isn’t great enough.

Courageously bold

We boldly pursue big and new ideas to deliver superior results for our clients. When something doesn’t work, we change course quickly and apply what we learned.

Transparent accountability

We are quick to provide honest answers and hold ourselves accountable to deliver on our commitments.

Heart & balance

We deliver great results because we prioritize a healthy work/life balance. We pour our hearts into clients and brands where we have shared values and passion.

Our work

Reinventing a Fortune 200 real estate services firm as a technology company JLL leapfrogs its competitors and enters the emerging PropTech category as a leader fueled by a new brand and digital strategy.

Building & scaling a successful B2B demand generation program from the ground up Coupling a deep understanding of the buyer + demand gen strategy, we increased leads by 450% while reducing acquisition costs 70%.

Making a venture capital fund a household name in PropTech Learn how a targeted and focused thought leadership platform allowed this corporate venture fund to go from unknown to market leader.